In today’s times, a social media presence can be the difference between a small business that stays small, and growing business. Taking your marketing online expands your market, marks your presence against competitors and gives you the opportunity to interact directly with your audience. Having a consistent social media presence can often get tiring. Social Media Marketing is a tricky sector and can seem extremely demanding for a small team.

Though having a separate team for marketing or online marketing may seem far far away, here are a few things you can do to get your business’s social accounts up and kicking.

1. Know your platforms: Take some time to know, how other businesses use their social media platforms. While LinkedIn is more popular for business to business communications, Instagram and Facebook are the stars for business to customer communications. Other platforms like Youtube or Snapchat may be too demanding for a business entity. Also, try to understand the kind of interface each platform has, and hence the kind of content (written, videos, pictures or stories) that will catch the attention of the audience on that platform.

2. Schedule your activity: Even though social media seems like a space to breathe, consistency and discipline are huge game-changers here as well. Take social media so seriously that schedule your postings on your calendar. Though posting more frequently is always better, posting or engaging haphazardly can be the ultimate disaster. Once you start posting regularly, you will also start realizing that posting at what time gets you the maximum attention. Experiment for some while, but sooner or later you will need a schedule to plan and create your content accordingly.

3. Know your audience: You must know your audience well, and you probably already have a lot of understanding about them as a part of your other business activities. Social media platforms though should be used to speak their language, not only understand their worlds but to create relatable content that will help them to immediately connect with your brand. It doesn’t always have to be quality memes or videos, but just simply using the platform to make the common interests visible, to show them that you share their feelings and experiences irrespective of its relationship with your product, can really make your audience stay with you in the long run.

4. Sell the brand, not the product: Use your social media presence to talk about your team and the core values that drive your business on a daily basis. The audience on social media is mind-numbingly and easily bored with product descriptions. If you focus only on your products, both you and your audience will get bored. Instead, use this platform to shape your brand’s personality. Talk about values, beliefs, share stories, interests and voice your opinions.